PORTFOLIOS
Jeff Caven shoots Architectural and Interior photography; food and lifestyle images for resorts, hotels and spas for luxury Resort, Hotel and Spa Owners (interesting how that works); and whatever else any General Managers, Marketing Directors, Ad Agencies, Public Relations firms, Designers and Creatives worldwide might need. Whew! How’s that for a keyword loaded Search Engine Optimizing statement?
Capturing the imagination of your destination is more than some overused phrase; it’s what we do (the imagination part, not the overused part). Our goal is to express the concepts of your property and its features. Concepts like Relaxation, Comfort, Sanctuary, Excitement, Luxury and Customer Service—all part and parcel of the photography we produce. That, and it sells rooms.
We create images that work. They get up early and stay up late. They work on your website, work in your collateral materials and in your advertising. The question is how to make these images work even harder? Well, they can put in some extra time providing the SEO incoming links from the Architect who designed or redesigned your property. They can dance in front of Art and Photo Directors from leading magazines giving them fresh ideas for articles, blurbs and stories. They can get off their butts and send a postcard to Mom. They can help travel agents understand your property. In other words, they can do whatever you need them to do.
Iconic Images, Branding Images. It all sounds important. But what’s really important is that the image works. I know from personal experience an image can sell rooms (check the one for Fechin Exterior--people associated it with the property, and Conde Nast Traveler used it when they bestowed their coveted world’s best 500 Hotels).
Fresh Images. While some images might be strong enough to last for years, it’s still important to change the image content of your website. Google loves to see new images, (even if the little spider bots can’t see the images, they know what size they are and can tell if they are changed). They want to know you are paying attention. It goes back to that SEO thing again; in fact we’re going to mention SEO as many times as possible.
Long Term Relationships. Love em and leave em just isn’t our style. We’re in it for the long haul and plan to squeeze as much juice out of your photography as possible. We are team players, and if you have questions, we’ll actually answer them. Unless they’re about nuclear fission.
Consulting: Maybe you have a few questions like…what are your image needs? Who took this photograph that’s in your files. Do you have usage rights? Is it an Iconic image or just old? Do you have the photographer’s information? What information do I need to negotiate usage? We can provide answers so you don’t end up like my friend Sam who spent $48,000 for 6 not so hot (and copyrighted) wedding photos one of his employees used without permission. We just can’t get enough of the Search engine optimizing thing. That’s why we use http://webposition.com to analyze your site.
Or maybe you need something impossible like having images ready before a ridiculous deadline or having winter images in the fall when you actually need them. Anticipation is a good thing.
The business is resorthotelphotographer.com. And if you’re still reading here’s some more stuff that seems thrown together but does actually have a point. We love websites. They should become a living, breathing and growing part of your business. Grandma is checking out the pool for the grandkids on line these days. Worldwide electronic hotel bookings were up 16.8 percent in 2007. Is your site findable? Do you still have little teeny pixilated 20 KB images when your clients all have high speed Internet access? All these questions will be answered, and many more.
Well, there is it is, my 400-600 words of body copy. Jeeez, what I won’t do for search engine optimization. Now I have to get to work on those incoming links. So get out of here and go look at the pictures, that’s what a photographer’s website is all about right? And just so we don’t forget...SEO.